Establish Industry Consensus
July 10, 2013
The first most important step for the EFW industry in Canada may have been the establishment of the Canadian Energy-From-Waste Coalition (CEFWC). This organization is dedicated to promoting the benefits of EFW in the context of an integrated waste management hierarchy.
It presents the science behind the solution, avoiding any commercial messages. And, because it is both vendor and technology neutral, it has served as an objective, trusted resource for policy makers, regulators and municipal officials.
The work of the CEFWC has been particularly effective as a means of communicating strong, focused messages to the public and media in the face of lobbying bans and other political idiosyncrasies imposed by local councils.