PresterJohn understands that many mission-critical issues affect competitors and allies alike, which means that it is often possible to tackle business challenges with a coalition of interests. Groups organized around a common issue are not always represented by an industry association, and more often than not they won’t organize themselves, so it’s critical to engage experienced leadership to bring a coalition together. And because participants typically pay pennies on the dollar for a full-service offering, it is almost always the cheapest and most effective means of advocating for change or protecting your competitive position.
August 6, 2013
PresterJohn brought these lessons learned (and written in our blog) to the Canadian energy-from-waste industry, resulting in exponential growth ov...Read More...