Focus on a Long-Term Strategy
August 5, 2013
Faced with difficult public policy challenges, communities everywhere are searching for new, innovative solutions. However, “new” can lead to “controversy,” which can result in an unnecessarily long and difficult road to approval and implementation.
Moreover, in seeking to produce a transparent and predictable result regardless of time or cost, public officials do not face the same expectations as private vendors, so the process seldom reflects a balance of interests. Whereas private companies want to economize on costs and reduce timelines, public officials seek to maximize citizen input and minimize any unnecessary externalities.
But with a diligent strategy based on delivering genuine community benefits, gaining the support of a strong political champion and engaging a balanced, well-rounded team, project proponents can turn a skeptical public and critical media into supporters and champions, as well as winning over public opinion and acquiring regulatory approval.