Identify the Trigger Points

July 28, 2013

A successful public affairs campaign will identify all key political stakeholders and understand their trigger points related to the key issues – what will bring comfort and what might scare them off.  

Recognizing that all these individual decision-makers play to different audiences, all communications and public affairs activities must be relentlessly clear, presenting key messages tailored specifically to select audiences, which will ensure divergent groups come to the same conclusion within the context of their own interests.