Leverage Science and Technology
July 31, 2013
A website is essential and social media (Twitter, Facebook, etc.) are critical tools to push/pull messages for any public affairs campaign.
Focus groups can be organized to test both messages and support within a host community while polling (Internet, automated phone system, traditional telephone interviews, etc.) may validate public support and provide evidence that this “controversial” project is actually an electoral winner to elected politicians, who live and die by polling.