Nurture a Political Champion

July 10, 2013

Establishing a supportive relationship with a respected, independent politician is an essential early step. This “star” candidate will have to speak positively about the project and the vendors, understand the political (electoral) opportunities and risks of the project, and be willing to stand up to an impetuous council, strident opponents and a sensationalizing media.  

The industry doesn’t have to enter into a formal alliance or declaration, though it must be prepared to match the political investment in the promotion of the project, engage appropriately in the debate with collaborative communications, ease the political burden by educating the public and media with fact-based evidence, and otherwise work in manner that respects local political protocols.